Friday, October 26, 2018

INDIE: Archetypes

Some of the archetypes we looked at:
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Beggars Group:
https://en.wikipedia.org/wiki/Beggars_Group

Pixies:
The godfathers of Indie

Joy division:
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  • Sinister, deep, dark, serious, somber 
  • Black and white 
  • Auteur Anton Corbijn
  • Quirky  video 
  • Perhaps longer takes than pop or dance
  • Colour correction (post apocalyptic) 
  • Abandoned building/ warehouse (JoyDiv)
  • Performance footage gives credibility for the band members (musical ability from performance footage) 
    • This trend is dying down to budgets in music videos falling 
      • Just makes everything quicker and cheaper
    • John McMuria's research highlights the big 3 conglomerates still dominate media outlets like YouTube 
      • Anita Enlberse found the same
Jesus and Mary Chain:
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  • Colour correction
  • Run down area
  • Performance (shoegaze very common performance act (looking down at feet)) 
  • Over exposed shots every now and then
  • Low key lighting
  • Layering 
Layering
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Overexposure 
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Shoegazing
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The Cure (Goth + Indie)
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  • Over exposure 
  • Black and white 
  • Layering
  • Run down area 
  • Dark sinister
  • Low key lighting

Sisters of Mercy 
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  • Dark, sinister
  • Run down area
  • Layering 
  • Low key lighting
Glamour and male gaze with lips, the deconstruction of glamour with the yellow eyeshadow 
The Smiths 
  • Indie has always been seen as accepting and open
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BUZZCOCKS - Ever Fallen In Love
  • Considered first ever Indie track 
  • John Peel played on Radio One 
  • Helped invent concept of Indie
  • Not reliant on record label
Artic Monkeys 
  • Skinny white males 
  •  Hair is a bit short but messy
  • Low key lighting
  • Dark clothing
  • Grim mise- en - scene
  • Social realist like 
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Bobby Gillespie has a very Indie look in Jesus and Mary Chain swell as Primal scream 
also:
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Very Indie look 
  • Dark sinister
  • Messy hair
  • Skinny Male
  • Downwards looking
  • Leather jacket/dark clothing
Oasis
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  • Black and white
  • Run down area
  • shoe-gazing
  • emphasis on performance
  • dark clothing
  • sinister look 
  • messy hair 
  • serious tone
  • skinny white male

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