- Create competition where "fans" enter with their own UGC
- Have a "fan" create lyric video
- Encourage UGC through social media
- Doesn't have to be another music video
- Can be any type of music video not uploaded by artist or band
- Lyric video, Track with picture, paradoy, recreation of music vid, animation etc.
- UGC can be encouraged by Band/Artist
- Band/Artist can make competitions for UGC
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Music Videos
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The Unofficial fan made video has more views than the official music video for Sail by AWOLNATION. This is partly due to it being released before the official music video where a fan saw an opportunity and made a music video for this song. There are a lot of slow takes in this music video but the cinematography and narrative is outstanding making people believe it was the official music video.
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The people who made this had this as a "project for high school" according to the description and decided they would recreate the music official music video for the hit song "Stressed Out" by Twenty One Pilots. This is much like what we are doing this year!
Lyric Videos
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Lyric videos used to be just UGC but has since become popular with artists making multiple videos for one track (Official Video, 1 - take video, lyric video, etc.) The convention started with fans/the audience making these lyric videos.
(Without) Music Videos
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A bizarre but very funny concept that is a parody of the official music videos created by artists. What this channel has done is removed all non - dietetic sound and added all dietetic sound that is happening in the music video which creates a quite funny parody and shows how quirky music video's are sometimes.
Fan pages
This is a Justin Bieber fan page which a fan has setup and attracted an audience which are also fans of him and want the latest news.
(JC) What is UGC?
UGC (User generated content) is one of the conventions for the industry and audience of music videos. There are many examples of this online, for example fan made music videos, covers of songs online or any content posted by users such as on social media or wikis.UGC is one of the most popular marketing methods and utilises visuals taken by real people. Audiences are tired of seeing the same type of marketing campaigns with similar-looking people, set to the same backdrops.
Instead, they demand more authenticity and want to feel a stronger connection with brands. This is where UGC plays a vital role; it’s a way for consumers to see people just like themselves in marketing promotions.
MGMT - KIDS
Music Videos
Original Video
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UGC...
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Above is a example of a UGC for the music video "KIDs" by MGMT, despite being made for a school project it amassed a total of over 52 million views. This is a brilliant example of why UGC can be so effective because of the potential reach it can have to people.
Original Video
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UGC...
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Examples:
Radiohead "In Rainbows"
In 2008, Radiohead started a competition for their album "In Rainbows," that gave fans a chance to make a music video of one of their songs and win a prize. This meant fans had a chance to be personally recognised by the band and to share their work....
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This use of UGC by Radiohead was made to market their new album and get people engaged with their content. This seemed extremely effective and had many people interact with the band.
Drake "In My Feelings"
Another example of a artist interacting with fans through UGC is Drake's "In my feelings challenge," in which fans would get out of moving cars and dancing to the song "In my feelings," and upload it online, clips of this were then put into the end of drakes official video for in my feelings....
Fan Made video compilation
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Official Video
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The use of UGC for in my feelings blew the video up, at the time of writing this it add over 120mil views and multiple in my feelings UGC videos ha dwell over a million views.
Fan-Made/ A-level videos:
More examples of UGC is the videos made by A-level students for Media Studies, such as the ones we are trying to make, a good example of this is a Bring me the Horizon video made by students at our school....
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Depeche Mode - Its No Good:
Another example of fan-made videos is Depeche mode, below is a official video published by the band and the other is a unofficial, fan-made, alt video using footage of the band. The fan-made video has more views with a total of over 26.5million views whilst the official only has 12.5million.
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Official video
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Fan-made
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Mannequin Challenge:
The mannequin challenge started in 2016 and went extremely viral, based around the song, black Beatles by Rae Sremmurd, the videos feature a camera panning around locations with people frozen in a pose.
This is our Mannequin Challenge from our school:
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This is our Mannequin Challenge from our school:
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(SS) UGC
For this convention i will be discussing the UGC made for Silentó's Watch Me (Whip/Nae Nae)
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This song blew up in the summer of 2015 due to the distinct reference to popular African American dances. The distinct references led to a specific "challenge" started with the hashtag "WatchMeDanceOn". This first got popular by the YouTube channel 'Tianne King". And since then numerous #WatchMeDanceOn compilations have been made by youtube channels by gathering videos from individual uploads and compiling them to a massive compilation
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This song blew up in the summer of 2015 due to the distinct reference to popular African American dances. The distinct references led to a specific "challenge" started with the hashtag "WatchMeDanceOn". This first got popular by the YouTube channel 'Tianne King". And since then numerous #WatchMeDanceOn compilations have been made by youtube channels by gathering videos from individual uploads and compiling them to a massive compilation
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| This is a screenshot from the video above where the little girls are doing the infamous 'Nae Nae' |
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| Here is Silentó demonstrating how to whip and Nae Nae C |
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A very wide range of examples, well illustrated, but still some things you could improve/develop:
ReplyDelete- be more specific on YT views (screenshot them) eg comparing lyric vid to main
- some theory: simulacrum? web 2.0?
Good vodcast again, though still opportunity to draw on more theory underneath this, maybe highlighted with a sub-heading like THEORY CORNER… Once more, your 3 posts need synching to ensure you each have the vodcast.
ReplyDelete