AUDIENCE: Questionnaire Summary

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Age group:
15 - 24: 23
25 - 34:1
40 - 49:3
50 -59: 0
65+: 0

Gender:
Male: 38.5%
Female 61.5%

Question 1 The 6 bands:

1 (Artic Monkeys):

• 12 (54.5%) people knew the band
• 10 (45.5%) people did not know

2 (Joy Division):

• 6 (27.2%)people knew the band
• 2 (9.1%) people recognise them
• 14 (63.4%) people did not know

3 (Nothing But Thieves):

• 3 (13.5%)people knew the band
• 5 (22.7%)people recognise them
• 13 (63.8)people did not know

4 (Oasis):

• 20 (73%)people knew the band
• 5 (23.2%)people recognised
• 1 (3.8%)person did not know

5 (Imagine Dragons):

• 14(58.3%) people knew the band
• 4 (16.7%)people recognise
• 6 (25%)people did not know

6 (The Jesus and Mary Chain):

• 4 (21%) people knew the band
• 15 (79%)people did not know

Question 2 (The genre):

• 17 (65.4%) people said Indie/ Alt rock
• 9 (34.6%)people said Rock/ Pop/ Brit-pop

Question 3 (other bands):

• Mix of many bands but most mentioned are Buzzcocks, Pixies, Stone Roses and Wombats

Question 4 (what will be featured):

• Most people all agreed that there would be a band featured (performance)

A few people went into more details with some having hit exactly what we have gathered from our research:

Question 5 (name specific band):

• 4 (15.4%)  people said Welshly Arms 
• 2 (7.7%) people said they recognise the band
• 20 (76.9%) people did not recognise the band

Question 6 (specific to music video):

• People suggested the same things as the previous more general answer
• There where many more who suggested a love/ relationship narrative to be featured

Question 7 (Name background music):

• 8 people said Buzzcocks - Ever Fallen In Love
• 6 people said they recognise the song 
• 12 people didn't recognise the song

What can we gather from this audience research?

Indie/ Alt Rock is commonly known as a genre and people of all ages mostly recognise the genre for what it is. People defiantly knew the more mainstream bands compared to the less mainstream bands. One person even recognised every single band showed and gave feedback like we expected to have in our music video. This was an 18 year old female. People also picked up on the love/ relationship aspect of the lyrics for the song Locked by Welshly Arms which we are creating a music video/ digipak for.