The research taken to understand distribution and then further more distributing the video and gathering success from it has been substantial for our coursework and understanding of the industry. It isn't relevant to our video however it is extremely relevant to how we would distribute our promo package. Below are a couple of blogs with research done.
(CS) Who Wants To Be A Millionaire
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For our creative approach we decided to recreate a who wants to be a millionaire quiz show. In our segment half way through we had to cut away and film again with different cast due to technical reasons of the camera. Our quiz show is mainly targeted on distribution but also all other aspects of our media coursework linking into all of the Evaluation Questions. The video is below.
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Original Who Wants To Be A Millionaire clip
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Below is a chart to visualize what was being said in the WWTBAM video about streaming and the poor rates.
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A band called Bicep has chosen to release all of their music on nearly all streaming platforms.
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This is an example of a band who has chosen all platforms. However for our promo package we chose only four. Tidal due to the higher payment rates, Spotify and Apple music due to the popularity and then Deezer as it is gaining traction and becoming more and more popular with better rates than Spotify
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(CS)Power of Web 2.0 and Social Media
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Within 4 hours of uploading our Final Cut we noticed something amazing. People had recognised the video and all our friends and family were sharing the video onward. We hit 180 view in 4 hours which is a lot considering the YouTube channel has 1 upload (the final cut) and 4 subscribers (3 being ourselves). Web 2.0 and Convergence has made it super easy to share and really make a video go viral with the click of a button through the likes of Social media and not even one bit of effort put in by the distributors (us) apart from the first upload to Twitter and Instagram. The rest is audience, this could also link into EVAL Q3a with audience engagement. Below is a little document showing all the screenshots of people sharing.
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