ROUGH CUT 1: Full Vid

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Above is the first full rough cut with the narrative and performance combined.

There are no visual effects as of yet but these will be improved.

Edited by CS

What needs to be changed:

• Colour correction on a few clips
• 1:00 - 1:09 the background two performers arent playing 
• shot at 1:21 is too quick
• 1:50 odd framing with a tree in top left
• 1:51 CU of push
• Clip at 2:02 needs to be replaced
• Stabilization in a few shaky clips
• Maybe add some greenscreen effect at 3:20
• Have some greenscreen footage added in narrative in some places
• Reshoot graveyard scene
• Avoid shooting the text on them

PERFORMANCE CUT 1 - No VFX + Rough

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(JC)
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What needs to be changed:

• Colour correction on all garage scenes to adjust for lighting and camera issues
• Masking and finishing scene from 0100 to 0114
• Cleaning up takes that are slightly off beat
• Stabilisation of shaky clips
• Utilise more of footage from outdoor shoot later in video

Dark scenes black and white:
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Whole video black and white:
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WEBSITE: General Research/Conventions

Top Banner 

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• Average of 6 pages along the top
• Always have their own logo on the left side
• Font is similar to the logo/album cover
• Social media links on the right

Current Releases

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Pixies - Latest Podcast

Dua Lipa, homepage 

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• The homepage showing latest video/podcast
• pushing it through so it is the first thing you see
• Large font/picture to catch attention

Popups

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Dua Lipa Popup

Arctic Monkeys Latest Video instantly pops up

• Pushing a latest release
• "Enter Site" button
• Also includes social media links
• Have to click off to change, very good to grab attention

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Social Media

embedded/featured social/UGC, incl logos

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Ariana Grande Social Media Links

Sam Smith Social Media Stream

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• Can be links spread around page like Ariana Grande
• Sam Smith has a social media stream
• Newsletter
• Social media streams updates when actual social media updates

Streaming Options

streaming media options

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Video Page on Dua Lipa website

Nothing But Thieves Streaming Page

Bring Me The Horizon Streaming Page

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• Hyperlinks to all streaming sites
• Preview of tracks 
• Stream all music videos

Direct Address 

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Lady Gaga, Little Monsters

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• Artist creating a little page for fans
• Artist posting themselves as direct address
• More personal 

White Space

white space - leaving enough for uncluttered look; breaking up chunks of text with drop quotes etc

merch

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Ariana Grande Merch page

Sam Smith Homepage 

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• A lot of uncluttered space
• Place for text with merch 
• Achieves simple verisimilitude 
• Clean and simple, very user friendly

Interactive 

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Arctic Monkeys Forum

Lady Gaga, Little Monsters

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• Forums for people to talk about what they want
• Little Monsters made for the fans to interact
• Can also interact with all the streaming options mentioned before

Possible Influence
INCLUDE ALL OF THE FEATURES

AUDIENCE FEEDBACK: Narrative Rushes + Performance Rough Cut

Narrative rushes:
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Feedback:

• realistic
• Worked for the audience
• some shots were blurry
• didnt really make sense with graveyard
• liked the table scene although lighting was bad
• good continuity
• shot of TV was shaky 
• lighting was different for different shots
• last take at the end was too long and shaky 
• story makes little sense

Performance rough cut:
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Feedback:

• sometimes takes were too long 
• costume was realistic
• facepaint was weird
• different shots had different lighting 
• more enthusiasm for bassist
• ELS was cool when they switched postition
• costumes were good
• singer's singing was convincing
• liked the overlaying of the singer on top of the drumming
• some shots of the guitar solo was a bit off
• some syncing of singing shots were off

SHOOT 6: Narrative

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PODCAST 8: Reflecting On Journey so Far

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Podcast
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Video
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Industry Research

• What is indie + how does it work
• independant distribution 
• Not part of Big 3
• Beggars Group - Indie Conglomerate 
• Super Indie
• Distributed through big 3
• Digitisation
• Spotify, apple music, youtube 
• Disruption
• Digitisation making a large change to industry ways of practice
• Distribution
• First time in 2018 overall revenue started rising again since 1999
• Youtube
• Low ad revenue
• 2.4m streams for minimum wage in US
• Spotify
• Welshly arms
• 47 million streams
• $178,600
• Drake 
• 10 billion
• $38m 

Audience Research

• Mood-board
• Sample scenes
• Developed Genre research
• Influences
• Triptycon - facepaint
• Welshly arms photos - costumes
• Pixies - Female Bassist
• Website
• Social Media
• Web 2.0 - Tim O'Reilly
• David Gauntlet
• Convergence - audience + produced meet - "we media" 
• Dan Gilmor - Former Audience, passive to active

DigiPak

• Sample cover

Sample Scene

• Audience Feedback

Competition

• TikTok
• Social media announcements

Shoots

• Shoot Planning
• 2 performance shoots
• 1 narrative cancelled
• Cast change (Narrative)
• Cast change (Performance)
• Moodboards
• Location scouting
• Acting improvements
• Improved direction
• Mise - en - scene
• Shoot Planning: Performance 20th January (costume post)
• Researching through welshly arms photos
• Applied to lead singer
• Black Suit
• Influenced through other artists - simulacrum - baudrillard

Issues on shoots:

• Weather
• Cold
• Cut shoot short
• Photos for digipak were rushed
• Enthusiasm from a member of cast
• Lighting in car park
• Low lit - camera's adjusted to lighting different 
• VFX experimentation
• LUTS + color correction 

Editing

• Sample scenes
• Performance cuts

MOODBOARD: Male Audience

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Moodboard for a male indie audience from Simon Svensson

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NARRATIVE SHOOT:

10th February

Cast:
Confirmed
Male and Female


Costume:
Male Costume 1:

• Top: Green Graphic t shirt 
• Trousers: Regular fit black jeans 
• Accessories: none 
• Hair: Down, combed 
• Makeup: 

Male Costume 2:

• Top: Grey hoodie with some graphic 
• Trousers: regular fit blue jeans 
• Accessories: Watch 
• Hair: Down, combed 
• Makeup: None

Male Costume 3:

• Top: Suede Jacket (unzipped) , plain grey t shirt  
• Trousers: Skinny Jeans 
• Accessories: Bracelet  
• Hair: Styled, up 
• Makeup: None

Female Costume 1:

• Top: Grey blouse
• Trousers: Ripped loose jeans 
• Accessories: Pandora bracelet 
• Hair: straight down 
• Makeup: 

Female Costume 2:

• Top:
• Trousers:
• Accessories: Nothing 
• Hair:
• Makeup:

Female Costume 3:

• Top:
• Trousers:
• Accessories: Watch 
• Hair:
• Makeup:

Props:

Shoot list:

VIRAL: Competition Announcement

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Script 

What's up guys, its Sam from Welshly Arms and Ive got exciting news for y'all! 

We are gonna host a competition on TIK TOK where you can all enter. 

All you have to do to enter is make a TIK TOK using our song 'Locked' from our upcoming album and hashtag 'lockedonyou'. 

We will be watching all of them and the winner is gonna come up and join us and show off your rad skills whether that be drumming, strumming or singing. 

However don't be sad if you don't make 1st place because we have prizes for the top 2 runners up which is gonna be a signed copy of the limited edition digipak and for two 2 3rd places get a discount code for our merch in our store.

Social Media

Below is the hyperlink to the social medias where the competition has been posted:

Instagram

Twitter

Facebook 

VIRAL: Our Idea

Tik Tok Competition:

• Fans post their own performance to the song "Locked" 
• 15 or so second clip
• 1st place winner gets to join band on stage
• 2nd and 3rd get signed copy of digipak

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Tik Tok is a new social media which comes from the previous popular musical.ly app for IOS and Android. It is extremely popular amongst a younger audience of 9 -15 and still fairly used in the ages of 15 - 24. This can help with appealing to a younger audience and get more recognition for a younger secondary audience. 

Link to promo package

• Get the digipak as a prize 
• To film the performance, need to watch video
• Merch voucher (website) 

Existing Examples

• TBC

Theories

TBC

• Tim O'reilly 
• Gauntlet 
• Gilmore 

Timeline

Publish competition: 4th Feb 

Post Entries: 8th Feb 

Winner (response video/ social media updates): 8th Feb 

SOCIAL MEDIA: Updates

Chris did this on the Instagram

This is the story of the instagram page which is directly interactive with the audience and can have clickable links to send them to a specific page. Here we are advertising the record label that is on twitter

James did this on the Facebook

The facebook page is showing a small clip from ur rough cut hoping to receive audience feedback. The tour dates of Welshly Arms has also been posted by the creative agency Fr13tag media on their facebook page.

Simon did this on the Twitter

The record label has reposted a lyric video sneak peak from Welshly Arms on their new single alongside posting a picture from one of the shoots for the performance footage of the music video.