GENERAL CONVENTIONS 7: Alternative Videos

Possible Influences

• Create 1 take video
• Create lyric video 
• Have 2 music videos

It is becoming more common to have alternative videos to one track created by the artist. The most common is having a lyric video and a music video. The track that will be analysed is U2 - One. U2 made three music videos for this track all different to appeal to a wider audience. All music videos were directed by different directors as well.
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This playlist has all three music videos in.

Directed by Anton Corbjin
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The first video in the playlist was filmed in Berlin at a studio. Featuring the iconic Trabant which is now an iconic car used in Eastern Europe and East Germany. This was very cleverly thought of mise - en - scene There are shots with the band memebers dressed in drag as the opposite sex. This visually striking video was removed as the band members felt that critics would link it to AIDS and sexuality being linked.

Directed by Phil Joanou 
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The second video in the playlist is set in a nightclub. It is following the main singer who is sitting alone smoking and drinking. There a cuts to both females and males dressed as the opposite sex. Transvestites. There is also a performance from the band to cut up the video. This is the video they chose as their main one and is uploaded to their official YouTube channel.

Directed by Mark Pellington 
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The third one in the playlist is a live performance cut up with blooming flowers and buffaloes running in a response to the "Falling Buffalo" photograph by David Wojnarowicz, taken as natives are chasing them off a cliff .Wojnarowicz who was a homosexual artist in the 80's, died in 1992 with complications of AIDS. The "Falling Buffalo" also happened to be the single cover to the track as it represents the American Dream in its broken state. The band loved the meaning behind the video but did not believe it was good for promotional material.