- Advertise upcoming video on social media
- Have sneak peaks post on social media
- Upload music video to multiple platforms
Simon: Foo Fighters
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With the Foo Fighter growing older they don't appeal as much to a younger audience and realising this they have created a new platform on their website and if you go on the mixtape section of the homepage it takes you to an interactive site where you can build your own Foo Fighters "Mixtape" depending on your mood and the Foo Fighter Era you want to listen to.
Foo Fighters have done this because they want to introduce their older audience to streaming, where they would usually just buy CDs, and also introduce younger audience to the Foo Fighters with a cool new concept.
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Here you can see all the songs in your mixtape that the website has mixed up for you, you can rearrange the tracks
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Here is the option to name your mixtape
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Here you can share your newly made custom mixtape. You can share it on Facebook, Twitter, or send it to your email or add it to your Spotify playlist. There's also an option to subscribe to a newsletter
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With the Foo Fighter growing older they don't appeal as much to a younger audience and realising this they have created a new platform on their website and if you go on the mixtape section of the homepage it takes you to an interactive site where you can build your own Foo Fighters "Mixtape" depending on your mood and the Foo Fighter Era you want to listen to.
Foo Fighters have done this because they want to introduce their older audience to streaming, where they would usually just buy CDs, and also introduce younger audience to the Foo Fighters with a cool new concept.
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| Here you can see all the songs in your mixtape that the website has mixed up for you, you can rearrange the tracks |
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| Here is the option to name your mixtape |
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| Here you can share your newly made custom mixtape. You can share it on Facebook, Twitter, or send it to your email or add it to your Spotify playlist. There's also an option to subscribe to a newsletter |
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James: Big Shaq - Mans not hot
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Social media has a huge influence over the popularity and success of a track/ music video. A brilliant example of this is Big Shaq - Mans Not Hot. This was a hugely viral hit back in 2017 in which Micheal Dappah, an English actor made a skit on Radio 1 as one of his characters (big shaq) which quickly went international bringing in millions of views.
Micheal Dappah saw the opportunity social media brought him when the skit went viral and proceeded to create a full music video boosted by his recent success and current status. This video ended up getting over 300 million views.
This is the google trend for Big Shaq, as you can see there is a huge spike where his career quickly boomed.
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Instagram:Social medias such as instagram play as massive role of the promotion of music videos for artist, it is a way of artists showing people there work and communicating with there audience to create a community of fans.
This is Michael dappahs instagram, he has about 1.5million followers and uses the platform to promote his content and stay as relevant as he can
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This is an example of him telling people about his music video, thanking them and telling them to go watch it and support him
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This is another example of him interacting with his fans, he's thanking them for their support, this helps to create a community and fan base for him.
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This is a post about Big Shaqs success from the viewpoint of his record company:
Link to page
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Social media has a huge influence over the popularity and success of a track/ music video. A brilliant example of this is Big Shaq - Mans Not Hot. This was a hugely viral hit back in 2017 in which Micheal Dappah, an English actor made a skit on Radio 1 as one of his characters (big shaq) which quickly went international bringing in millions of views.
Micheal Dappah saw the opportunity social media brought him when the skit went viral and proceeded to create a full music video boosted by his recent success and current status. This video ended up getting over 300 million views.
This is the google trend for Big Shaq, as you can see there is a huge spike where his career quickly boomed.
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Instagram:Social medias such as instagram play as massive role of the promotion of music videos for artist, it is a way of artists showing people there work and communicating with there audience to create a community of fans.
This is Michael dappahs instagram, he has about 1.5million followers and uses the platform to promote his content and stay as relevant as he can
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This is an example of him telling people about his music video, thanking them and telling them to go watch it and support him
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This is another example of him interacting with his fans, he's thanking them for their support, this helps to create a community and fan base for him.
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This is a post about Big Shaqs success from the viewpoint of his record company:
Link to page
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Christian: George Ezra - Paradise
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He uploaded the video to YouTube as it is by far the largest platform for video content, there are no official uploads on Vimeo and Dailymotion however there are fan made (UGC) uploads.
Social Media
George Ezra has advertised his music video on all the mainstream social media sites. He has also built up hype by saying there is a video "coming soon" on all his social media aswell.
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As you can see this post has nearly 80,000 views (counts as likes) and has 680 comments with very positive feedback from his audience and fans!
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Twitter seems to be the least popular social media where he has promoted the video due to the small amount of likes (2.1k) and comments (110). This may be due to his target audience more commonly use Instagram.
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This promotion on Facebook has slightly more likes and comments than Twitter. With 3.4k likes and 308 comments. Again Facebook is not as popular for his target audience as Instagram is.
These numbers on social media are surprising as you are about to see the amount of views of his video on YouTube.
The amount of views he has on the official video are a huge amount greater than any of his other social media combined. Apple music also streams his music video however it doesn't show the amount of views or streams it has.
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Spotify
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On Spotify the song has nearly reached 100 millions streams with it counting upwards everyday. It is nearly twice as much as
Conclusion
The target audience that heavily use social media are T(w)eenagers and it is obvious which one of the social media platforms is most popular for him. Which is Instagram. The most popular streaming service is also Spotify. However YouTube is the platform for most views on his music video (not counting TV). The distribution and "advertising" of the music video on the other social medias has defiantly helped the song gain traction and become a hit.
This is the weakest general conventions area so far (from 1-8). You’ve all picked out useful examples (SS you could add more specific analysis), but some big gaps here. Your posts are synched yet, and no vodcast.
ReplyDelete- Consideration of monetising (why are artists/record labels so annoyed with YouTube especially?)
- The range of online platforms beyond Spotify
- The self-distribution option
- The dominance of the big 3 put into perspective
- The common practice of Indie acts having big 3 distribution
- fan takeovers of social, as with D Mode (http://musividz.blogspot.com/2017/02/ugc-depeche-mode-fan-takeover-facebook.html)
- the BBFC issue (if not addressed in REPRESENTATION)