Friday, February 1, 2019

VIRAL: Our Idea

Tik Tok Competition:


  • Fans post their own performance to the song "Locked" 
  • 15 or so second clip
  • 1st place winner gets to join band on stage
  • 2nd and 3rd get signed copy of digipak
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Tik Tok is a new social media which comes from the previous popular musical.ly app for IOS and Android. It is extremely popular amongst a younger audience of 9 -15 and still fairly used in the ages of 15 - 24. This can help with appealing to a younger audience and get more recognition for a younger secondary audience. 


Link to promo package


  • Get the digipak as a prize 
  • To film the performance, need to watch video
  • Merch voucher (website) 

Existing Examples



  • TBC

Theories

TBC
  • Tim O'reilly 
  • Gauntlet 
  • Gilmore 

Timeline

Publish competition: 4th Feb 
Post Entries: 8th Feb 
Winner (response video/ social media updates): 8th Feb 

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