We researched representations thoroughly through out our coursework as it is vital to understand the theory behind it and to transfer it to the music video/promo package as it is very important to engage with the audience. Below are a few blog links to the research taken
- INDIE: Archetypes
- GENERAL CONVENTIONS 4: Representations
- GENRE CONVENTIONS: Genre Specifics
- MOODBOARD: Female Audience
- MOODBOARD: Male Audience
- Moodboard: Indie Artist
- VODCAST 1: Representations
(JC) VODCAST on Representations
A vodcast done on the representations we used in our music video and where we got the inspiration from.
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(CS) Representations Of Each Character
The post below highlights how we represented each character and why.
Narrative:
Male Antagonist:
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- Seen as the antagonist
- Has short, hair, not too skinny and has casual dress wear
- meets all the normative representations of a boy/ young adult
- Ginger hair can link to vulnerable/ more prone to bullying
- works well with the argument scene, women overpowering the man
- Uses and gratifications, younger audiences can relate to the young adult
Female Protagonist:
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- Generally conservative with a few shots showing minimal bust
- has leather jacket to signify rebellious
- Not a scream queen type character, but not totally innocent either (final girl)
- minimal male gaze, but still one or two shots with some
- long black hair and glasses stereo typically connotes intelligence
- Overpowers the male and challenges the normative stereotype of females being under male dominance
Performance:
Lead Singer:
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- Black shirt with black trousers to signify smart casual, but still sticking very much to the Indie look/feel
- Very flamboyant and more energetic of the band as the lead singer
- Hair is a bit messy and down again to connote a more rough/rebellious lifestyle
- Quirky costume in snowy scenes as well to further emphasis attitude and add Indie quirkyness to band, something to distinguish them
Guitarist:
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- T-shirt to show off more muscular arms + tattoos
- Messy hair like lead singer and ripped jeans connote rebellious and Indie
- Black guitar as well to fit in with the costume and further add to Alt-rock/Indie stereotype
- Attitude is also more energetic than the rest of band apart from singer
Drummer:
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- Laid back attitude
- Over sized t - shirt to show off tattoos and to have more movement with the drums
- Very conservative in the background look, doesn't want to be in front
- Mix of ethnicity compared to other members of band as Indie is a culture very accepting of all people
Bassist:
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- Dark lipstick to contrast the opened up top
- Saying no to stereotypes and male gaze
- Metal choker and timberland boots also further emphasizes this point
- Shows a bit of bust so more pop style than Indie, but as with the lipstick its signifying that she is control of her clothing with a post feminist stance.
- Colour of bass guitar having a bit more colour pop as to contrast the band and her style for added quirkyness
- Mixed gender as well with short hair, linking to the LGTBQ community
- Attitude is relaxed as bass player doesn't have too much action in the song, just sets the rhythm
- stereo typically bass players are also more relaxed
Keyboard:
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- Very conservative top but it is contrasted by her skirt and her heels + the red lipstick
- Showing stereotypes of females with a bit of male gaze for the legs including heels
- Contertypes as well by having the very conservative black top
- More makeup on face compared to other band members, but done in a subtle way not too much glam to stick to the Indie look
- Keyboard attitude also relaxed as just like bass player she is setting the rhythm and is more of a background player than upfront
A vodcast taken from the early general conventions research post to summarize some of the research and points taken across and how we might have implemented them into our video
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