EVAL: Q2 Branding

Q2: How do the elements of your production work together to create a sense of 'BRANDING'?
Branding was always a huge part of our choices and why we did them. After researching how other artists brand their new singles or albums we figured out a way to do it ourselves with many influences from other artists and a mix of our own. Below are some posts highlighting this research.

• GENERAL CONVENTIONS 8: Distribution, Social
• GENERAL CONVENTIONS 9: Branding/Promo Package
• INDUSTRY: Welshly Arms Record Label
• WEBSITE: General Research
• DIGIPAK: Research

(CS) Why we chose digipak to be the way it is

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This is a brief showcase of the digipak explaining what everything is and why we have put it there. 

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(CS) Brand Deal Advert
A small ad created to further emphasize the point of a brand deal and branding throughout the video. The advert can also be seen on the website.
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There was no inspiration for this video as we thought it would be a good idea to have it to brand the Hoptimist.
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Script:

Are there some days where you feel down?

Like you need a friend?

With no one to reach out to or talk to?

The only purpose of our creation is to just bring joy to the world

Let the little figure bounce and see the happiness it spreads

Let it be your own unique friend, with a single purpose to make you happy

Let it be your hopimist

The advert is above and below is the Instagram post from the band advertising the figures as well. Branding their deal and showing the latest advert they have created. With a hashtag of the brand name.

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(CS) Linking Social Media + Website + Digipak + Music Video together
Below is a video where there is a quick tour on all of the promo package being linked together with brief points on each
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(CS + SS) Branding Of Promo Package

This video is also about the branding across all three but in a more creative approach with a few updates and explanations going into further detail.
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(CS) Additional points on branding and influences
A power point presentation made to further explain our research into branding and promo package which can also be found on our General Conventions post about it. 
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Branding from ChristianStricks

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PODCAST 10: Evaluation Questions

Podcast:
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Script:
Will make a power point/ prezi for each eval q to fill in the gaps
Link in theory to each of the Q's as well

Eval Q4: question on uses of technology

started with q4 as we feel it can be updated as we finalise the digipak and rough cut

• Whats in my bag video
• Description on how luts work
• Brief description of how equipment works
• Sony A58 review 
• Description on how we used social media and other softwares
• Going to add a power point and each do an individual whats in my bag video 
• Add a quick review on final cut or premiere pro

Eval Q3b: question on distribution

• Made a who wants to be a millionaire quiz show style with questions relating to distribution and other aspects
• Make a video explaining convergence with smartphone, desktop, newspaper, camera etc.

This is what has been done so far, what we also need to do is

Eval Q1a +b which is conventions and representations
for q1a:

• Influences video on digipak and website, in a top ten countdown style video
• also conventions that have ben challenged (leaving out male gaze) 
• Strange quirky green guy is more dance/pop than indie style  
• The alt vids is a way to challenge conventions 
• Have an interview with auteur, MTV interview. (maybe mtv cribs but combine it with interview) 

for q1b:

• How Indie is a subculture, hebdige, style and mood
• walk around with hebdige start with mods and rockers and in th end go to welshly arms and how is there even geographical sub culture with web 2.0 etc
• Why we chose to represent each character and band member the way we chose to

Eval q2: question on branding

• tour of the website
• Add a deezer, spotify, apple music icon to listen page
• with greenscreen and person showing around
• showing digipak as a design company and why we chose it to be this way
• put on screenshots and cut away from presenter etc. 
• Brand deal as an advert with the green toys in video 
• Star in a reasonably priced car chat show about branding 
• Video showing similarities between music video, digipak, social media and website
• evidence link between social media, website and digipak, how it has been promoted

Eval q3a: question about audience engagement

• tik tok competition results
• Unpacking of digipak from a fan
• radioshow interview
• List all audience feedback and how we did it

GENERAL CONVENTIONS 9: Branding/Promo Package

Possible Influences

• Have album cover, website banner or front page, social media banners, music video etc. all link together
• Maybe link 2 or more of album art, music video etc. 

Simon: DJ Snake - Taki Taki ft. Ozuna, Cardi B, Selena Gomez

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As of writing this (8.10.18) my track doesn't have a official music video yet, however DJ Snake very recently release a trailer for the video as seen below. DJ Snake's website is not as linked with the cover art as it could be, however from what I've seen of behind-the-scenes footage the music video and other marketing strategies will have strong links with the cover art.
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Here we see the banner for DJ Snake's website, as you can see the, the only link we can see is that some of the artists are wearing the same clothes as shown in the music video.

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Although DJ Snake's YouTube banner is the same as his websites

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UPDATE: 9th October the music video was release and as predicted, there were several clear links to the cover art and trailer for the music video. Watch below:
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James: Twenty One Pilots

The whole promo package is linking the website, music video and album cover (rarely all three will be clearly linked but commonly at least 2 are linked). Twenty One Pilots have clearly linked all three with their latest release Trench.

The album cover, website background and multiple of the videos for the songs all feature a vulture, also, this color of yellow ties all pieces of promo together, the costumes in every video are the same with the yellow crosses on them and the website and covers main themes are around yellow.

The website and album cover contain an identical background, this is obviously done on purpose to tie everything together and create continuity through the work
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Website

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Album cover shown on website

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The music videos from the album have some obvious links to the album, for example the costumes with the yellow, but throughout all the videos are more subtle hints towards the work, for example, the vulture that can be seen below, although shown multiple times is never on screen for more then a second. There are many small "Easter eggs" such as this throughout the videos which not only aid in promotion but keep audiences engaged with their work.

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Vulture shown in music video

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Music video - costumes with yellow cross

The whole promo package is linking the website, music video and album cover (rarely all three will be clearly linked but commonly at least 2 are linked). Marshmello and Bastille have clearly linked all three to their latest release Happier.
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Below will be the obvious link in the branding:

Website 

The top one is from the website of Bastille who collaborated with Marshmello for this track. The website on the bottom is Marshmello's however it is a cover art as branding instead of changing the banner (splash/landing page) as seen with the "Enter Site" button on the top right.

YouTube Banner

As you can see the album cover art is also on the YouTube banner of the artist Marshmello.

Music Video

The mise - en - scene has links to all the other promotional packages with the smiley faces clearly shown in the music video as well as lollipops on the left of the table and two huge balloons attached to the chair of the central protagonist.  
Album Cover

The branding of the album cover is clearly linking all these together into a promotion package which has been done a bit to the extreme here where it all links together. A more common convention is for there to be one or two links mainly with the album cover and website.