Sunday, April 28, 2019

EVAL: Q2 Branding

Q2: How do the elements of your production work together to create a sense of 'BRANDING'?
Branding was always a huge part of our choices and why we did them. After researching how other artists brand their new singles or albums we figured out a way to do it ourselves with many influences from other artists and a mix of our own. Below are some posts highlighting this research.


(CS) Why we chose digipak to be the way it is
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This is a brief showcase of the digipak explaining what everything is and why we have put it there. 
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(CS) Brand Deal Advert
A small ad created to further emphasize the point of a brand deal and branding throughout the video. The advert can also be seen on the website.
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There was no inspiration for this video as we thought it would be a good idea to have it to brand the Hoptimist.
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Script:
Are there some days where you feel down?
Like you need a friend?
With no one to reach out to or talk to?
The only purpose of our creation is to just bring joy to the world
Let the little figure bounce and see the happiness it spreads
Let it be your own unique friend, with a single purpose to make you happy

Let it be your hopimist

The advert is above and below is the Instagram post from the band advertising the figures as well. Branding their deal and showing the latest advert they have created. With a hashtag of the brand name.
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(CS) Linking Social Media + Website + Digipak + Music Video together
Below is a video where there is a quick tour on all of the promo package being linked together with brief points on each
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(CS + SS) Branding Of Promo Package
This video is also about the branding across all three but in a more creative approach with a few updates and explanations going into further detail.
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(CS) Additional points on branding and influences
A power point presentation made to further explain our research into branding and promo package which can also be found on our General Conventions post about it. 
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