SAMPLE SCENE 3: Narrative

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What went well:

• We were quick and efficient with shooting 

Things to improve:

• Directing the cast to be more natural 
• Cinematography needs to be less shaky 
• Shoot for longer periods to avoid awkward cuts 
• Have a less linear narrative
• Look for natural shapes for potential layering 
• Look at shots with a more critical eye 

Reflection:

• We will probably change narrative to be less linear 
• Learnt from mistakes and hopefully prepare better for the next shoot
• Need to have camera rolling to get the more natural shots 

Audience Feedback:

SAMPLE SCENE 2: Performance

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What went well:

• Quickly get many shots, cast were very cooperative 
• Have good variety of static and dynamic shots 

Things to improve:

• Look at the shots with a more critical eye
• Have more shots of every single instrument on the drum kit
• Have drummer be more precise and energetic 
• Get go pro POV shots 
• Especially Guitar and Bass
• Spend more time to get a larger variety of shots 
• Have singer be more energetic 

Reflection:

• Re shoot and spend more time in general on every aspect 
• Plan better to know exactly which shots to take  

Audience Feedback:

• Have band coming in on stage and setup "behind the scenes"
• Busking implemented in to narrative?

AUDIENCE Questionnaire

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Above is the video we created for the questionnaire and below is the online form we created alongside the video
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https://docs.google.com/forms/d/e/1FAIpQLSeIGl64m213dhGc6sJH7kMZK5rzvFHByMsEBr4Huh5dqZ6nsg/viewform

SHOOT 3: House

PLANNING/PREP

Call Sheets
...
to go here
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Shot list 
...
to go here
...
Location
House:

• Kitchen
• Living room
• Bedroom

Costumes

Man:

• Dark green jumper
• No hats or makeup
• Black jeans
• Crocs 

Woman:

• Red and white stripped shirt
• Minimal makeup (eye liner) 
• Black leggings 
• White socks
• Hair is straight 

Woman (2nd Costume):

• Black shirt 
• Black leggings
• Black socks
• Straight hair 

Props

• Photos from their past 
• Candle
• Ingredients to bake
• Tools and equipment to bake the cake

RUSHES/REFLECTION
Rushes:
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Directing & Cinematography:

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Set Dressing:
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Above video is general behind the scenes and some set dressing (Excuse the vertical filming)

PODCAST 5: Narrative Shoot Reflection

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Shooting this weekend – Sunday 9th: 
· Baking 
· Cuddling 
· Bedroom 
· Eating 
· Coverage 

How we have planned for it: 
· Call sheets 
· Shot lists 
· Story boards 
Props we need: 
· Ingredients for baking: 
o Egg 
o Milk 
o Sugar 
o Etc. 

· Costumes 
o 2 sets of costumes

IDEAS 8: Ideas for Narrative Scenes

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Pitch presentation lists from ChristianStricks

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ARTIST RESEARCH: Welshly Arms

Links:

Official Website
Facebook
From: Cleveland, Ohio, USA
Genre: Alternative rock, blues rock, indie rock
Started: 2013

Members:

• Sam Getz – lead vocals, guitar
• Brett Lindemann – keyboard, vocals
• Jimmy Weaver – bass, vocals
• Mikey Gould – drums
• Bri Bryant – vocals
• Jon Bryant – vocals

Timeline:
2013: First EP - Welcome: 
2014: 2nd EP - Covers 
2015: 1st Studio Album - Welshly Arms 
2017: 3rd EP - Legendary 2017: Reached US Billboard Alternative Songs Chart No. 14
2018: 2nd Studio Album - No Place Is Home 

Influences on them:

• Jimi Hendrix
• The Temptations
• Otis Redding
• Howlin' Wolf
• The O'Jays
• The Black Keys

Licensed use of their music in media:

• Songs used in trailers for:
• The D train
• The Hateful Eight
• "Legendary" used for WWE TLC official theme song
• National TV and radio campaign for Cleveland Indians
• Promo for Netflix's Sense8
• Ending song in Den of Thieves

SHOOT 2: Narrative Christmas Market

PLANNING/PREP

Call Sheets
...
to go here
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Shot list 
...
to go here
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Location
Christmas market:

• Churros Stand
• Kiss in front of sign
• Tree decoration time jump
• Bench time jump
• Walk around the market

Costumes
Man:

• Winter jacket
• Backpack
• Black jeans
• No hat 
• Dark jeans

Man (2nd costume):

• Grey shirt
• Hat on head
• No jacket
• dark jeans

Woman:

• Pink Beanie/ Hat
• White handbag
• Checkered scarf
• Beige winter coat 
• Eyeliner makeup

Props

• Churros from Christmas market 

RUSHES/REFLECTION

Rushes
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Above is an idea of what this scene/shoot will look like in the music video. There will be many more effects and editing will be done more carefully to ensure verisimilitude in post production.
Directing 
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Above is footage of Chris and Simon directing the scene where the couple is on the bench.

Costume change
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Above is footage of set dressing where the central protagonist is changing clothes to reflect a different time period.

GENRE CONVENTIONS: YouTube Playlist with Sample Videos

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This playlist contains a range from older Archetypes of Indie alongside the modern day Indie music videos.
There is also a music video from Welshly Arms

PODCAST 4: Idea + Research Update

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Additional Points we didn't mention:

• Created a playlist of indie music videos for analysis
• Binary opposite lesbians:
• Butch
• "Lip-stick" feminine 

In this podcast we talk about:

• Genre research still in progress
• Iconic acts/inde archetypes
• Joy Division
• Sisters of Mercy
• Pixies 
• Depeche Mode
• Oasis
• from this we got ideas for:
• costume
• attitude
• aesthetic of video (colour correction, B+W, low key lighting, handheld 
• Idea update: sims perhaps not feasible - if not use new FCPX cartoon effect
• Production schedule update
• New shoot
• update on clothing
• prop lists

NARRATIVE: Costume and Props

Costume: 

Partner 1:

• Short hair
• Coloured hair 
• Zipped up dark hoodie
• Tight slightly ripped blue jeans
• no bust 

Partner 2:

• Long hair 
• Nose ring 
• Slight hair colour 
• Unbuttoned Checkered Shirt/jacket rolled up sleeves 
• Beanie  
• black tank top beneath shirt
• Black skinny jeans 

This was our first idea. However casting was very difficult so we have changed the couple to be heterosexual.

Partner 1 (Girl):

• Long wavy hair
• White Beanie 
• Long checkered scarf 
• Skinny dark blue jeans 
• "Fluffy" Boots
• Handbag 
• Trench Coat or Light coloured winter jacket  

Partner 2 (Guy): 

• Short little bit curly hair
• Black skinny jeans (maybe ripped?) 
• Brown winter shoes
• Long sleeve gray shirt 
• Dark jacket  

Props:

(JC) IDEA 7: VR/ Video Game Element

This is a great example of convergence, where a fake 80's style 8 bit video game trailer is used as a music video
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From this we have had the idea of incorporating video games into our music video:

• Performance
• Using characters in game to play instruments 
• Character avatars dressed as band

Can create bands within sims

• Story
• Video starts with couple playing video games together
• Camera "jumps" into tv or computer
• In game avatars act out narrative of the bad breakup
• when camera comes back to real life the game is a exact copy of their reality with a bad breakup/relationship

Mise-en-scene:

• Frames on wall in sims
• Posters of welshly arms
• Watching music videos on TV of WA
• Can i play with madness
• Welcome to the jungle

Build a environment for our couple

Possible Games:

• Sims
• Skyrim
• Minecraft

Ideas for Audience interaction:

• Fans can design avatars 
• Competition - winner can be in next video

TARGET AUDIENCE

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Script:

Target Audience:
Primary: 15 - 24 Male & Female
Secondary: 3 - 15 Male & Female and 24+ Male & Female

IDEA 6: Narrative and Performance Pitch

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Narrative:

• A couple (potentially homosexual) 
• Going through a bad breakup and reflecting on the good times together
• There is a socialist realist aspect to the genre 

Performance:

• Have derelict rundown area
• 4 piece band
• Indie style clothing
• Have Indie performance from the band, not jumpy and happy but a bit more sinister

SAMPLE SCENE

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Smaple scene for our performance shoot:

How we prepared:

• We borrowed instuments from the music department
• Had plans for costumes and almost had the full ones for this scene
• Printed out call sheets and shot lists and lyrics
• Simon learned the lyrics

What went well:

• Location scouting had found even ground in the very uneven forest 
• Cast was enthusiastic
• Moral was high 
• We where efficient and managed to get done on time

What we will improve on/ Changes to next shoot:

• direct the cast better
• have better costume prepared
• make sure cast all come on time
• better communication with cast
• Take care for all the framing to avoid things not to be seen

What we learnt:

• It is hard to gather everyone and be reliant on everyone
• Transporting props and instruments can be a hassle
• Lighting outside depends on time of day and weather
• Shooting needs to be done with multiple camera

Audience feedback:

Things we can do (inspiration from Richard)

• Flashback black and white
• Ripping photograph of couple 
• Narrative enigma for band members and narrative 
• Diegetic sound on photograph rip
• Using singer in narrative style 
• Bring amps and leads 
• Band moves around the area and not all are always in the shot 
• Attach gopro to fret board 
• Drum kit, film maybe inside bas drum to kick stand
• Cutting to the beat 

• Singer has been shifted to a close by but another location 
• Fancy dress could work well for couple
• Costume party maybe 
• Ariel shot of drummers
• Think carefully about colour, props like flower can be the colourful part of frame
• Shoot behind the scene of directing and band 

PODCAST 3: Pitch and Conventions Update

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·      Completed general convention research

o   Influences such as:

§  Importance of costume and styles

§  Theme of heartbreak

§  The dark tone in indie music videos

·      Decided our plot will be a mix of a relationship gone bad and the breakup that follows it

·      Pre - Pitch presentation

o   Made as outline for pitch video

·      Mood boarded outfits

o   Looked at multiple different bands and is linked on blog

o   Found genre specific conventions of style – oversized clothing with a range of styles within the band, mostly dark styles- blacks and brown

o   Know costumes and outfits for band from this

o   Ties to our genre specific research

·      Started Genre specific convention research

·      Finished casting

·      First shoot/sample scene to be completed today

SHOOT 1: Sample Scene

We have finally begun shooting for our music video.

We just finished our sample scene for our performance which we will use to see where we can improve on costume. location and how all the band members are acting.

Pre Production:

Isabel:

• VANS music sponsorship 
• Balance of moody performance, not too goth like 

Simon:

• Problematic hair, needs something done to it
• Should make longer
• Performance should have little to no smiling 
• Get phones off performers 
• Should remember speaker to play the audio
• Semiotics of the quote on Simons shirt 
• Cultural capital for quote (Ghandi) 
• Jacket?

Euan

• Needs tattoos sleeve 
• Emphasise fringe (less gel) 
• Leather wristbands (multiple is better)  
• Bandana around neck 

Cinematography:

• Apply the 180 degree rule

Influences for Music Video

(JC) INDIE MOODBOARD

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Mood-board made for the pitch presentation, shows the different styles of the bands and similarities between there clothing choice and styles

INDIE: Archetypes

Some of the archetypes we looked at:
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Beggars Group:
https://en.wikipedia.org/wiki/Beggars_Group

Pixies:
The godfathers of Indie

Joy division:
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• Sinister, deep, dark, serious, somber 
• Black and white 
• Auteur Anton Corbijn
• Quirky  video 
• Perhaps longer takes than pop or dance
• Colour correction (post apocalyptic) 
• Abandoned building/ warehouse (JoyDiv)
• Performance footage gives credibility for the band members (musical ability from performance footage) 
• This trend is dying down to budgets in music videos falling 
• Just makes everything quicker and cheaper
• John McMuria's research highlights the big 3 conglomerates still dominate media outlets like YouTube 
• Anita Enlberse found the same

Jesus and Mary Chain:

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• Colour correction
• Run down area
• Performance (shoegaze very common performance act (looking down at feet)) 
• Over exposed shots every now and then
• Low key lighting
• Layering 

Layering

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Overexposure 

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Shoegazing
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The Cure (Goth + Indie)
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• Over exposure 
• Black and white 
• Layering
• Run down area 
• Dark sinister
• Low key lighting

Sisters of Mercy 

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• Dark, sinister
• Run down area
• Layering 
• Low key lighting

Glamour and male gaze with lips, the deconstruction of glamour with the yellow eyeshadow 

The Smiths 

• Indie has always been seen as accepting and open

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BUZZCOCKS - Ever Fallen In Love

• Considered first ever Indie track 
• John Peel played on Radio One 
• Helped invent concept of Indie
• Not reliant on record label

Artic Monkeys 

• Skinny white males 
•  Hair is a bit short but messy
• Low key lighting
• Dark clothing
• Grim mise- en - scene
• Social realist like 

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Bobby Gillespie has a very Indie look in Jesus and Mary Chain swell as Primal scream 

also:

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Very Indie look 

• Dark sinister
• Messy hair
• Skinny Male
• Downwards looking
• Leather jacket/dark clothing

Oasis

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• Black and white
• Run down area
• shoe-gazing
• emphasis on performance
• dark clothing
• sinister look 
• messy hair 
• serious tone
• skinny white male

PODCAST 2: Pitch and Preparation

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Here we have part 2 of our journey of making a music video. In this one we talked about:

• Almost finished General Convention research - just minor improvements left
• Pitch - location scouting, figured out influences, plot
• Starting genre research
• Still need to figure out costumes for characters and band members 

PITCH: Preparation and Planning

The Artist/Track + Their Audience:

• Welshly Arms - Locked
• 6 band members
• Lead Singer
• Drummer
• Bass Guitar
• Guitarist  

The Idea, Synopsis:

Narrative + Performance footage

• Narrative
• Bad Relationship they can't get out of
• Or bad breakup where they can't get over their ex
• Nightmares/ Flashbacks
• Footage from during and after relationship
• Crosscut - elliptical (vernallis) 
• INSERT LYRIC QUOTES HERE Goodwin (lyrics link to narrative) 
• Propp?
• Todorov?
• Binary opposition?
• Performance
• Derelict building 
• Run-down, graffiti
• Rocks etc.
• Forest? (Make it a living room style) 

Influences:

• Travis Scott - SICKO MODE
• Smoke bomb
• Skrillex - where are you now
• Face paint
• A2 Joe - Nine Inch Nails 'Sunspots'
• Face paint
• A2 Adels - Halsey 'Control'
• POV and effects
• Travis Scott - Butterfly effect
• SFX
• Kendrick Lamar - Humble
• SFX and editing
• Underwater in with GoPro
• NEEDS TO BE CLEARER (We saw, we did)

Key Characters: Representation, Costume:

• 6 band members in performance 
• 2 in narrative 
• Couple
• Possibly LGBTQ+
• Race
• Relationships
• Sexual orientation
• Gender
• Queering

Location scouting:

• TBC - Derelict run down building
• Woods/Forest - Flashbacks and dreams
• Kirchberg - Lights + large buildings
• City centre
• Christmas time - lights between buildings
• Grund - Cobbled streets, tight roads with buildings

Health + Safety:

• Derelict buildings could have dangers
• Sharp objects, loose rocks etc.
• Transportation risks 

Secondary Texts: Website, Digipak, Social:

• Facebook
• Instagram 
• Twitter
• Contact band/ management, use fan forum

Sum Up:

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Pitch Presentation from ChristianStricks

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INTERTEXTUALITY Charli XCX - 1999

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Steve jobs and the first Mac
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Titanic
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Spice girls - Say You'll be There
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Charlie XCX intertextualizing Rose McGowan is intertextualising  Cher (signifier of a signifier) Baudrillard's simulacra

CULTURAL CAPITAL: Carli XCX seem to be suggesting that if someone was able to understand all the references they would have a higher cultural capital than someone who can't. 
USES + GRATIFICATIONS: Its a talking point. Friend groups come together to discuss this offering the education as well as possibly have interaction with one another 
RETROMANIA: Simon Reynolds has argued that the ease of access to the past makes the pop culture which was seen to disappear has been brought forward and still is heavily in use today. There is a predominance backwards looking element even though pop culture is seen as present and future.
ALTMAN'S SET OF PLEASURES: There is an "intellectual puzzle" to finding all the intertextuality and references in the music video, as there is a sense of pleasure from understanding the references. 
SUB CULTURE: Various elements are put together to create the sub culture of this genre. Clothing, Slang, Way of acting etc. Distinguish between mainstream and subcultural styles.