GENRE CONVENTIONS: YouTube Playlist with Sample Videos

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This playlist contains a range from older Archetypes of Indie alongside the modern day Indie music videos.
There is also a music video from Welshly Arms

PODCAST 4: Idea + Research Update

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Additional Points we didn't mention:

• Created a playlist of indie music videos for analysis
• Binary opposite lesbians:
• Butch
• "Lip-stick" feminine 

In this podcast we talk about:

• Genre research still in progress
• Iconic acts/inde archetypes
• Joy Division
• Sisters of Mercy
• Pixies 
• Depeche Mode
• Oasis
• from this we got ideas for:
• costume
• attitude
• aesthetic of video (colour correction, B+W, low key lighting, handheld 
• Idea update: sims perhaps not feasible - if not use new FCPX cartoon effect
• Production schedule update
• New shoot
• update on clothing
• prop lists

NARRATIVE: Costume and Props

Costume: 

Partner 1:

• Short hair
• Coloured hair 
• Zipped up dark hoodie
• Tight slightly ripped blue jeans
• no bust 

Partner 2:

• Long hair 
• Nose ring 
• Slight hair colour 
• Unbuttoned Checkered Shirt/jacket rolled up sleeves 
• Beanie  
• black tank top beneath shirt
• Black skinny jeans 

This was our first idea. However casting was very difficult so we have changed the couple to be heterosexual.

Partner 1 (Girl):

• Long wavy hair
• White Beanie 
• Long checkered scarf 
• Skinny dark blue jeans 
• "Fluffy" Boots
• Handbag 
• Trench Coat or Light coloured winter jacket  

Partner 2 (Guy): 

• Short little bit curly hair
• Black skinny jeans (maybe ripped?) 
• Brown winter shoes
• Long sleeve gray shirt 
• Dark jacket  

Props:

(JC) IDEA 7: VR/ Video Game Element

This is a great example of convergence, where a fake 80's style 8 bit video game trailer is used as a music video
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From this we have had the idea of incorporating video games into our music video:

• Performance
• Using characters in game to play instruments 
• Character avatars dressed as band

Can create bands within sims

• Story
• Video starts with couple playing video games together
• Camera "jumps" into tv or computer
• In game avatars act out narrative of the bad breakup
• when camera comes back to real life the game is a exact copy of their reality with a bad breakup/relationship

Mise-en-scene:

• Frames on wall in sims
• Posters of welshly arms
• Watching music videos on TV of WA
• Can i play with madness
• Welcome to the jungle

Build a environment for our couple

Possible Games:

• Sims
• Skyrim
• Minecraft

Ideas for Audience interaction:

• Fans can design avatars 
• Competition - winner can be in next video

TARGET AUDIENCE

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Script:

Target Audience:
Primary: 15 - 24 Male & Female
Secondary: 3 - 15 Male & Female and 24+ Male & Female

IDEA 6: Narrative and Performance Pitch

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Narrative:

• A couple (potentially homosexual) 
• Going through a bad breakup and reflecting on the good times together
• There is a socialist realist aspect to the genre 

Performance:

• Have derelict rundown area
• 4 piece band
• Indie style clothing
• Have Indie performance from the band, not jumpy and happy but a bit more sinister

SAMPLE SCENE

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Smaple scene for our performance shoot:

How we prepared:

• We borrowed instuments from the music department
• Had plans for costumes and almost had the full ones for this scene
• Printed out call sheets and shot lists and lyrics
• Simon learned the lyrics

What went well:

• Location scouting had found even ground in the very uneven forest 
• Cast was enthusiastic
• Moral was high 
• We where efficient and managed to get done on time

What we will improve on/ Changes to next shoot:

• direct the cast better
• have better costume prepared
• make sure cast all come on time
• better communication with cast
• Take care for all the framing to avoid things not to be seen

What we learnt:

• It is hard to gather everyone and be reliant on everyone
• Transporting props and instruments can be a hassle
• Lighting outside depends on time of day and weather
• Shooting needs to be done with multiple camera

Audience feedback:

Things we can do (inspiration from Richard)

• Flashback black and white
• Ripping photograph of couple 
• Narrative enigma for band members and narrative 
• Diegetic sound on photograph rip
• Using singer in narrative style 
• Bring amps and leads 
• Band moves around the area and not all are always in the shot 
• Attach gopro to fret board 
• Drum kit, film maybe inside bas drum to kick stand
• Cutting to the beat 

• Singer has been shifted to a close by but another location 
• Fancy dress could work well for couple
• Costume party maybe 
• Ariel shot of drummers
• Think carefully about colour, props like flower can be the colourful part of frame
• Shoot behind the scene of directing and band 

PODCAST 3: Pitch and Conventions Update

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·      Completed general convention research

o   Influences such as:

§  Importance of costume and styles

§  Theme of heartbreak

§  The dark tone in indie music videos

·      Decided our plot will be a mix of a relationship gone bad and the breakup that follows it

·      Pre - Pitch presentation

o   Made as outline for pitch video

·      Mood boarded outfits

o   Looked at multiple different bands and is linked on blog

o   Found genre specific conventions of style – oversized clothing with a range of styles within the band, mostly dark styles- blacks and brown

o   Know costumes and outfits for band from this

o   Ties to our genre specific research

·      Started Genre specific convention research

·      Finished casting

·      First shoot/sample scene to be completed today

SHOOT 1: Sample Scene

We have finally begun shooting for our music video.

We just finished our sample scene for our performance which we will use to see where we can improve on costume. location and how all the band members are acting.

Pre Production:

Isabel:

• VANS music sponsorship 
• Balance of moody performance, not too goth like 

Simon:

• Problematic hair, needs something done to it
• Should make longer
• Performance should have little to no smiling 
• Get phones off performers 
• Should remember speaker to play the audio
• Semiotics of the quote on Simons shirt 
• Cultural capital for quote (Ghandi) 
• Jacket?

Euan

• Needs tattoos sleeve 
• Emphasise fringe (less gel) 
• Leather wristbands (multiple is better)  
• Bandana around neck 

Cinematography:

• Apply the 180 degree rule

Influences for Music Video

(JC) INDIE MOODBOARD

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Mood-board made for the pitch presentation, shows the different styles of the bands and similarities between there clothing choice and styles