GENERAL VIDEO ANALYSIS: 1D - History

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Within the first 8 seconds of the music video there are already 6 shots, therefore short takes.

Semiotics of first shot

• First shot fades into black
• Links into narrative
• Direct link to lyrics "History" 
• Group shot
• Monochrome 
• Slow motion 
• (Medium) Long Shot 
• Eye-line level angle 
• Deep field of focus on X - Factor logo
• Anchorage of location (stage backdrop, stage, tags on shirts) 
• Rule of thirds, group is centred in the shot

Semiotics of second shot

• Shallow field of focus
• Monochrome
• Close up
• Rule of thirds, he is centred
• Carol Vernalles (music videos are too elliptical)
• She argues to discus if narrative is in music video
• Following shots very similar, just show different band members apart from one (Zayne Malik)

Pace

• Cutting to the beat
• 1 shot every 1.3 seconds

Semiotics of first present shot

• Member in foreground is long shot
• Members in background are extreme long shot
• Deep field of focus
• Rule of thirds, variation within frame
• All members looking in different direction
• First group shot all are huddled, this group shot all are separate 
• Lack of slow motion
• Coloured shot (not monochrome) 
• Unglamorous background for boy band
• Mise - en - scene more mature (open shirt, tattoo, hat etc.)
• Shot is denoting change in audience 

Sound

• The shot at 0:45 has diegetic sound in from the crowd
• Diegetic intro can also be quite common 
• Another extreme example of diegetic sound in music video is Daft Punk - Da Funk

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