AUDIENCE: Questionnaire Summary

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Age group:
15 - 24: 23
25 - 34:1
40 - 49:3
50 -59: 0
65+: 0

Gender:
Male: 38.5%
Female 61.5%

Question 1 The 6 bands:

1 (Artic Monkeys):

• 12 (54.5%) people knew the band
• 10 (45.5%) people did not know

2 (Joy Division):

• 6 (27.2%)people knew the band
• 2 (9.1%) people recognise them
• 14 (63.4%) people did not know

3 (Nothing But Thieves):

• 3 (13.5%)people knew the band
• 5 (22.7%)people recognise them
• 13 (63.8)people did not know

4 (Oasis):

• 20 (73%)people knew the band
• 5 (23.2%)people recognised
• 1 (3.8%)person did not know

5 (Imagine Dragons):

• 14(58.3%) people knew the band
• 4 (16.7%)people recognise
• 6 (25%)people did not know

6 (The Jesus and Mary Chain):

• 4 (21%) people knew the band
• 15 (79%)people did not know

Question 2 (The genre):

• 17 (65.4%) people said Indie/ Alt rock
• 9 (34.6%)people said Rock/ Pop/ Brit-pop

Question 3 (other bands):

• Mix of many bands but most mentioned are Buzzcocks, Pixies, Stone Roses and Wombats

Question 4 (what will be featured):

• Most people all agreed that there would be a band featured (performance)

A few people went into more details with some having hit exactly what we have gathered from our research:

Question 5 (name specific band):

• 4 (15.4%)  people said Welshly Arms 
• 2 (7.7%) people said they recognise the band
• 20 (76.9%) people did not recognise the band

Question 6 (specific to music video):

• People suggested the same things as the previous more general answer
• There where many more who suggested a love/ relationship narrative to be featured

Question 7 (Name background music):

• 8 people said Buzzcocks - Ever Fallen In Love
• 6 people said they recognise the song 
• 12 people didn't recognise the song

What can we gather from this audience research?

Indie/ Alt Rock is commonly known as a genre and people of all ages mostly recognise the genre for what it is. People defiantly knew the more mainstream bands compared to the less mainstream bands. One person even recognised every single band showed and gave feedback like we expected to have in our music video. This was an 18 year old female. People also picked up on the love/ relationship aspect of the lyrics for the song Locked by Welshly Arms which we are creating a music video/ digipak for.   

Production Schedule Updates

Shoots:
Re-shoot Performance: 20th January
JC - Photos for album cover: 20th January
Add to narrative: 21st - 27th

Conventions (genre): 8th February  

• SS - 6,7,8,9 (UGC, Alt-Vids, distribution/ social, Promo package)
• CS - 2,5, 10 (cinematography, editing, genre specifics, possible influences)
• JC - 1,3,4 (lyrics/visual, intertextuality, representation)

Industry research: 1st February 

• JC - what is indie, how does it work?
• CS - History of digitisation and the impact then clear summary
• SS - Monetisation + record label

Audience research: 1st February 

• CS - questionnaire summary
• JC - Media appearances
• SS - Audience feedback sample scene
• SS - Mood-board male
• CS - Mood-board female

Editing:

• Performance rough cut: 28th January 
• Narrative:
• Final Cut: 

Digipak: 

• SS - Merch: 29th January
• CS - Website: 29th January 
• JC - CD cover: 29th January

Other:

• SS - Storyboard: 18th January

EVAL Questions:

• Q1 Conventions/representations
• Planning - 12th February
• Finished - 25th February 

• Q2 Promo package branding
• Planning - 12th February
• Finished - 25th February 

• Q3 Audience engagement/distribution
• Planning - 12th February
• Finished - 25th February 

• Q4 Technologies
• Planning - 12th February
• Finished - 25th February 

This weekend;

Narrative filming - sunday 

Performance rough cut

Digipak rough
Merch
Website rough

MOODBOARD: Female Audience

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Moodboard Female Audience from ChristianStricks

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Above is a mood board created to visualise the female target audience of the Indie genre.

PODCAST 7: Improvements to Music Video

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Things we discussed in this podcast
Film larger range of takes on performance re shoot

• 30-40 shots per person
• 2 shots, close ups, dutch angles , low angle, etc.

Put variety on where the band is located

• Put singer up against pillar
• Have shots with band spread out around area
• Abstract framing

Make 5 piece

• Put a new cast member on guitar
• Maybe change the cast on drums
• Guitar player will move around 
• Bass player will also walk around to rhythm
• Singer and guitarist interact at times 

DIRECTING: Green Screen Singer

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Above is a video clip showing the progression of directing and how it is reflected in the performance of the singer.

PODCAST 6: Reflecting on Shoots

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What we did and what to improve:

• We did house an Christmas market scene
• Filmed the couple in past and present time
• Need more shot variety to work with
• The acting needs to be more naturalistic 
• We need to have a less linear idea

Idea update due to Audience feedback

• Have a funeral of some sorts
• Brings in more dark and sinister tone to fit music
• Have less linear scenes 
• More use of narrative enigma 
• Have band come into scene or busking 

SAMPLE SCENE 3: Narrative

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What went well:

• We were quick and efficient with shooting 

Things to improve:

• Directing the cast to be more natural 
• Cinematography needs to be less shaky 
• Shoot for longer periods to avoid awkward cuts 
• Have a less linear narrative
• Look for natural shapes for potential layering 
• Look at shots with a more critical eye 

Reflection:

• We will probably change narrative to be less linear 
• Learnt from mistakes and hopefully prepare better for the next shoot
• Need to have camera rolling to get the more natural shots 

Audience Feedback:

SAMPLE SCENE 2: Performance

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What went well:

• Quickly get many shots, cast were very cooperative 
• Have good variety of static and dynamic shots 

Things to improve:

• Look at the shots with a more critical eye
• Have more shots of every single instrument on the drum kit
• Have drummer be more precise and energetic 
• Get go pro POV shots 
• Especially Guitar and Bass
• Spend more time to get a larger variety of shots 
• Have singer be more energetic 

Reflection:

• Re shoot and spend more time in general on every aspect 
• Plan better to know exactly which shots to take  

Audience Feedback:

• Have band coming in on stage and setup "behind the scenes"
• Busking implemented in to narrative?

AUDIENCE Questionnaire

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Above is the video we created for the questionnaire and below is the online form we created alongside the video
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https://docs.google.com/forms/d/e/1FAIpQLSeIGl64m213dhGc6sJH7kMZK5rzvFHByMsEBr4Huh5dqZ6nsg/viewform

SHOOT 3: House

PLANNING/PREP

Call Sheets
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to go here
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Shot list 
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to go here
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Location
House:

• Kitchen
• Living room
• Bedroom

Costumes

Man:

• Dark green jumper
• No hats or makeup
• Black jeans
• Crocs 

Woman:

• Red and white stripped shirt
• Minimal makeup (eye liner) 
• Black leggings 
• White socks
• Hair is straight 

Woman (2nd Costume):

• Black shirt 
• Black leggings
• Black socks
• Straight hair 

Props

• Photos from their past 
• Candle
• Ingredients to bake
• Tools and equipment to bake the cake

RUSHES/REFLECTION
Rushes:
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Directing & Cinematography:

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Set Dressing:
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Above video is general behind the scenes and some set dressing (Excuse the vertical filming)

PODCAST 5: Narrative Shoot Reflection

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Shooting this weekend – Sunday 9th: 
· Baking 
· Cuddling 
· Bedroom 
· Eating 
· Coverage 

How we have planned for it: 
· Call sheets 
· Shot lists 
· Story boards 
Props we need: 
· Ingredients for baking: 
o Egg 
o Milk 
o Sugar 
o Etc. 

· Costumes 
o 2 sets of costumes

IDEAS 8: Ideas for Narrative Scenes

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Pitch presentation lists from ChristianStricks

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