ROUGH CUT 5

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What we have improved:

• Even more syncing up
• removing the little drumming sequence as it didn't work
• added and removed a few shots

WEBSITE: How it was updated

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DIGIPAK: Draft 1

Video Explaining Digipak

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Digipak with CD 

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Digipak without CD

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DIGIPAK: Research

I looked at three different digipaks, two from the indie genre and one from a pop genre to see the contrast and tried to notice common conventions and distinctive features on each.



Front Cover
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Kasabian Empire (Indie)

Pixies Indie Cindy (Indie) 

Sam Smith In The Lonely Hour (Pop)

The three front covers I looked at, these are the common conventions:

• Front Cover image/design 
• Band name + Album title
• Parental Advisory Sticker (if needed) 
• Stickers to highlight special edition or limited edition explaing whats in it

Not much different rather than a striking image on all of them which the audience will recognise. Also increases chances of being noticed in a CD store or another retailer such as US number 1 retailer Walmart.

Possible Influences
Sticker with limited edition
Striking cover

Back Cover
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Ariana Grande Yours Truly (Pop)

Arctic Monkeys AM (Indie) 

Oasis Stop The Clocks (Indie/Pop)

These are the three back covers I looked at. Common Conventions are:

• Track list
• Barcode
• Copyright statement
• Copyright logos
• All these will be on our digipak

The recipe is seems very similar just with different art styles, Indie being a bit more subtle sans serif bold font whereas Ariana Grande has a serif bold font and has colour coded where someone is featured. The font is also pink rather than white. Arctic Monkeys and Oasis have also gone for a design as a back cover rather than an image of the band or lead singer etc.

Possible Influences
Track list + copyright statement + barcode and copyright logos + record lable logos

Inside Cover
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Coldplay Ghost Stories (Soft Rock/Pop)

Depeche Mode Violator (Dance/Indie) 

Metallica, Metallica (Heavy Metal)

 There are a few common conventions I can spot here but each seems to have a small difference.

• Copyright logos
• Compact disc logo
• Band name on CD + Album Name
• Tracklist on CD
• Blank or minimal inside cover

I also noticed that Metallica has the track list on the inside as well as on the CD where Coldplay has the copyright statement on the CD and Depeche mode has both the copyright statement and tracklist. Depeche Mode inside cover on the left has the record company name and a P.O box for fans "Depeche Mode fanclub".

Possible influences
I think we might go for a minimalist design, maybe with the band being part of the both sides.

Spine
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Queen Greatest Hits ll (Classic Rock)
David Bowie Changesbowie (Dance/Pop)
AQUA Aquarium (Electro/Dance)

Common conventions:

• Band name/logo
• Album Title
• Serial Number (with letters) 
• Mainly formatted album title in middle with band name a bit to the left

There is also a universal logo for aqua album 

Possible  Influences

We will have both band name + album title and serial number, maybe even the band logo

ROUGH CUT 4

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What has been improved:

• Included fight scene in both slo motion and real time
• updated the funeral scene
• have another performance location with just lead singer being solo 
• tweaked a few bits to make it sync up 

DIGIPAK: Album Cover 2

Album Covers

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Version 1

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Made and album cover update after our photo shoot and have chosen this image alongside changing the album title to "How High". I have played around a bit with the text and have made a grainy version as well as this clean version above. Below is the grainy text version. I will try and get audience feedback and take it from there.
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Version 2

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Version 3

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Audience Feedback

I made a post on the Facebook to try and get audience feedback on which post they font they preferred with a black version of the text as well. 

(black version)

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Some of the feedback I received was (names and pictures have been covered for privacy reasons)...

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The main responses seem to be catering towards C which is the grainy version 3 above in the post and there also seems to be a positive response to the black and cleaner fonts.  

ROUGH CUT 3

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• Transferred the files from Premiere to Final cut
• Added more performance footage, small tweaks and fixes

VIRAL: Competition Results

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We invited people from different age groups to come and film for the challenge. We then picked the best and decided to make an 'announcement'. These are the top five entries.

PODCAST 10: Evaluation Questions

Podcast:
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Script:
Will make a power point/ prezi for each eval q to fill in the gaps
Link in theory to each of the Q's as well

Eval Q4: question on uses of technology

started with q4 as we feel it can be updated as we finalise the digipak and rough cut

• Whats in my bag video
• Description on how luts work
• Brief description of how equipment works
• Sony A58 review 
• Description on how we used social media and other softwares
• Going to add a power point and each do an individual whats in my bag video 
• Add a quick review on final cut or premiere pro

Eval Q3b: question on distribution

• Made a who wants to be a millionaire quiz show style with questions relating to distribution and other aspects
• Make a video explaining convergence with smartphone, desktop, newspaper, camera etc.

This is what has been done so far, what we also need to do is

Eval Q1a +b which is conventions and representations
for q1a:

• Influences video on digipak and website, in a top ten countdown style video
• also conventions that have ben challenged (leaving out male gaze) 
• Strange quirky green guy is more dance/pop than indie style  
• The alt vids is a way to challenge conventions 
• Have an interview with auteur, MTV interview. (maybe mtv cribs but combine it with interview) 

for q1b:

• How Indie is a subculture, hebdige, style and mood
• walk around with hebdige start with mods and rockers and in th end go to welshly arms and how is there even geographical sub culture with web 2.0 etc
• Why we chose to represent each character and band member the way we chose to

Eval q2: question on branding

• tour of the website
• Add a deezer, spotify, apple music icon to listen page
• with greenscreen and person showing around
• showing digipak as a design company and why we chose it to be this way
• put on screenshots and cut away from presenter etc. 
• Brand deal as an advert with the green toys in video 
• Star in a reasonably priced car chat show about branding 
• Video showing similarities between music video, digipak, social media and website
• evidence link between social media, website and digipak, how it has been promoted

Eval q3a: question about audience engagement

• tik tok competition results
• Unpacking of digipak from a fan
• radioshow interview
• List all audience feedback and how we did it

FINAL PLAN: Finished Eval + Digipak

March:

Wed 27th: 

• Final filming for music video
• Industry research needs to be completed for JC and SS 

Thu 28th:

• Complete merch store
• Edited Rough cut 
• Add to EVAL Q4

Fri 29th: 

• Finished EVAL Q2b
• Record missing Podcasts (have script completed beforehand) 
• Review rough cut 

Sun 31st:

• Take digipak picture at glass elevator 
• Finish off website and album cover
• Finish off digipak + deluxe editions 
• Edit rough cut

April:

Mon 1st:

• Finished EVAL Q1a +Q1b
• Viral competition completed 

Tue 2nd: 

• Finished EVAL Q2a 
• Finish Final Cut

Wed 3rd:

• Finished EVAL Q3 

Thu 4th:

• Blog improvements
• Double check everything is done 
• Updates to social media
• Audience Feedback

Fri 5th: 

• Last details 
• Final touches
• Finished 

ROUGH CUT 2: Small Updates

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Changes made from last rough cut:

• added kitchen scene
• new going to bedroom scene
• taken out a few shots (titled in vid)
• trimed a few shots (e.g 0:32) 

EVAL: Definitive List of Ideas

Q1a:

Q: How do your products use or challenge conventions?

Academic style panel show

Influences video on:

• digipak
• website
• music video

Top 10 watchmojo style of common conventions used in music video 

Q1b:

Q: How do your products represent different social groups or issues?

Hebdige, sub culture, high capital vs low capital skit.
Indie, sinister moody style 

Q2:

Q; How do the elements of your production work together to create a sense of branding?

Talk about green guys toy brand deal as an advert 

Chat show about how branding has been put together  (star i a reasonably priced car) or late night show style


Q3a:
Q: How do your products engage with the audience 

Graham Norton Red Chair 

tik tok competition results
Unpacking of digipak
radioshow interview

List all audience feedback and how we did it

Q3b:

Q: How would they be distributed as real media projects

Quiz show (who wants to be a millionaire)

Make a video on how convergence works smartphone to laptop to desktop to tv etc.
Tour of website video

Q4:

Q: How did you integrate technologies - software, hardware and online - in this project:

add onto previous work done 
bio vid, incl v short bits on young cs/ss/jc etc, brief bits on AS...
How to use premire pro ofr final cut video 


ALL:
Have a powerpoint/ prezi presentation to fill in the gaps