- Have album cover, website banner or front page, social media banners, music video etc. all link together
- Maybe link 2 or more of album art, music video etc.
Simon: DJ Snake - Taki Taki ft. Ozuna, Cardi B, Selena Gomez
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As of writing this (8.10.18) my track doesn't have a official music video yet, however DJ Snake very recently release a trailer for the video as seen below. DJ Snake's website is not as linked with the cover art as it could be, however from what I've seen of behind-the-scenes footage the music video and other marketing strategies will have strong links with the cover art.
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UPDATE: 9th October the music video was release and as predicted, there were several clear links to the cover art and trailer for the music video. Watch below:
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| Here we see the banner for DJ Snake's website, as you can see the, the only link we can see is that some of the artists are wearing the same clothes as shown in the music video. |
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| Although DJ Snake's YouTube banner is the same as his websites |
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UPDATE: 9th October the music video was release and as predicted, there were several clear links to the cover art and trailer for the music video. Watch below:
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James: Twenty One Pilots
The whole promo package is linking the website, music video and album cover (rarely all three will be clearly linked but commonly at least 2 are linked). Twenty One Pilots have clearly linked all three with their latest release Trench.
The album cover, website background and multiple of the videos for the songs all feature a vulture, also, this color of yellow ties all pieces of promo together, the costumes in every video are the same with the yellow crosses on them and the website and covers main themes are around yellow.
The website and album cover contain an identical background, this is obviously done on purpose to tie everything together and create continuity through the work
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The album cover, website background and multiple of the videos for the songs all feature a vulture, also, this color of yellow ties all pieces of promo together, the costumes in every video are the same with the yellow crosses on them and the website and covers main themes are around yellow.
The website and album cover contain an identical background, this is obviously done on purpose to tie everything together and create continuity through the work
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| Website |
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| Album cover shown on website |
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The music videos from the album have some obvious links to the album, for example the costumes with the yellow, but throughout all the videos are more subtle hints towards the work, for example, the vulture that can be seen below, although shown multiple times is never on screen for more then a second. There are many small "Easter eggs" such as this throughout the videos which not only aid in promotion but keep audiences engaged with their work.
The music videos from the album have some obvious links to the album, for example the costumes with the yellow, but throughout all the videos are more subtle hints towards the work, for example, the vulture that can be seen below, although shown multiple times is never on screen for more then a second. There are many small "Easter eggs" such as this throughout the videos which not only aid in promotion but keep audiences engaged with their work.
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| Vulture shown in music video |
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| Music video - costumes with yellow cross |
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Below will be the obvious link in the branding:
Website
The top one is from the website of Bastille who collaborated with Marshmello for this track. The website on the bottom is Marshmello's however it is a cover art as branding instead of changing the banner (splash/landing page) as seen with the "Enter Site" button on the top right.
YouTube Banner
Music Video
Album Cover
The branding of the album cover is clearly linking all these together into a promotion package which has been done a bit to the extreme here where it all links together. A more common convention is for there to be one or two links mainly with the album cover and website.
Good - you've each found + illustrated clear examples of tight branding across the 3, but also noted that this isn't always the way its done! These will be very useful for the Eval Q.
ReplyDeleteNeeds a short vodcast (+JC/CS need to copy the complete post)